It seems lately I’ve been getting weekly solicitations from consulting firms wanting to show me how to run my business. I always respectfully decline. After all, I’ve been running my business successfully for 17 years now. Yet, they are relentless and insist they can show me how to make more money. “That is what you’re in business for, right?”
I was recently having a conversation with a customer who owns a similar business not far from us. He confided in me that they had hired one such consulting firm to come in and show them how to optimize their business, probably one of the many that calls me regularly. He informed me that the firm had spent roughly one month at their facility going over their books and their process at a cost of $50K. Needless to say, I was anxious to hear what he had learned. Was there a sudden realization or a great epiphany?! “Wow!” I said, “What did you learn?” “Nothing really” he replied, to my surprise. “Surely you learned something?!” I pressed. “Nothing that would justify spending $50K”, he responded. “Well, that I can understand, but, if there was just one thing that you learned that stood out above the rest, what would that be?” I waited with anticipation as he thought for a moment. “Yes there is one thing.” he exclaimed. ”What is your top priority in business?” he asked. “To keep your customers happy” I responded. “No. It’s to make money!” he said. I just smiled and nodded my head as he walked out the door.
We here at Omni Machine Works, Inc. don’t subscribe to that point of view. We believe that our customers are our number one priority. Without them, there is no money. When I started the business all those years ago, nothing gave me more pleasure than hearing from our customers what a great job we do. I’m happy to say that those same customers are still our customers today and the list continues to grow. You see. To us, it’s real simple. If you give your customer what they want, when they want it, with quality and a fair price, you won’t need to worry about the bottom line.
– Mark Engelbracht, President